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Day: January 10, 2019

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Holoride’s in-car VR solution is the best thing at CES 2019

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After days of demos and announcements and miles of walking, I’m confident in declaring Holoride the best thing at this year’s CES. The designation of “The best thing at CES 2019” is my badging. This isn’t an official award handed out by a governing body. This is just me saying Holoride is the best thing I’ve seen at the show.

This year’s CES is fine, I guess. The main theme is connecting services around the smart home. There’s a huge range of devices that now support services from Amazon, Google and Apple. CES 2019 also featured the launch of new silicon chipsets and self-driving platforms. But the thing that impressed me the most is from Holoride, a startup from Audi that wants to put VR in cars to entertain and reduce motion sickness.

Iron Man needs help, Rocket told me. And like that I was thrust into a space battle against Thanos’ bad guys. There was an Oculus on my head and my body was dipping and diving, shooting through space, while I was waving my hands around, blasting the enemy. It was straight out of Disney World (partly because Disney helped with the content). Except I was in Vegas, in the back of an Audi SUV hitting speeds of 90 mph on a track.

After two laps around the track, I walked away fine. I didn’t feel sick at all, even though I’m the sort of person who can’t look at their phone in a car.

Matching the VR content to the vehicle’s movements is key to the Holoride experience. In short, when the car moves, the content moves in the same way. This reduces motion sickness, and, from my demo, I can confirm it works — at least on me.

The technology comes from a small startup recently spun out of Audi in a play to put VR in every car. The founders have been working on the technology behind the in-car VR system for several years. The automaker holds a minority interest through subsidiary Audi Electronics Venture, which helped develop the technology. Audi will license the technology to Holoride and the startup will use an open platform to allow any automaker as well as content developers to create whatever reality formats they desire.

I’ve experienced countless VR experiences, and this was one of the best demos I’ve had. The use case is compelling too. Not only does it provide entertainment, but it also solves motion sickness. It’s easy to imagine this in an ad-supported format in the back of an Uber or while on a long-distance bus. It could work in planes too. It could improve long car rides with the kids.

Holoride is a longshot and there are countless questions around the content, consumer outreach and compatibility. In order for it to take off, the company needs to build an ecosystem complete with developers, auto makers and consumers. Building amazing experiences is one thing; selling amazing experiences is even harder.

CES 2019 coverage - TechCrunch

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Daily Crunch: How the government shutdown is damaging cybersecurity and future IPOs

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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here:

1. How Trump’s government shutdown is harming cyber and national security
The government has been shut down for nearly three weeks, and there’s no end in sight. While most of the core government departments — State, Treasury, Justice and Defense — are still operational, others like Homeland Security, which takes the bulk of the government’s cybersecurity responsibilities, are suffering the most.

2. With SEC workers offline, the government shutdown could screw IPO-ready companies
The SEC has been shut down since December 27 and only has 285 of its 4,436 employees on the clock for emergency situations. While tech’s most buzz-worthy unicorns like Uber and Lyft won’t suffer too much from the shutdown, smaller businesses, particularly those in need of an infusion of capital to continue operating, will bear the brunt of any IPO delays.

3. The state of seed 

In 2018, seed activity as a percentage of all deals shrank from 31 percent to 25 percent — a decade low — while the share and size of late-stage deals swelled to record highs.

4. Banking startup N26 raises $300 million at $2.7 billion valuation

N26 is building a retail bank from scratch. The company prides itself on the speed and simplicity of setting up an account and managing assets. In the past year, N26’s valuation has exploded as its user base has tripled, with nearly a third of customers paying for a premium account.

5. E-scooter startup Bird is raising another $300M 

Bird is reportedly nearing a deal to extend its Series C round with a $300 million infusion led by Fidelity. The funding, however, comes at a time when scooter companies are losing steam and struggling to prove that its product is the clear solution to last-mile transportation.

6. AWS gives open source the middle finger 

It’s no secret that AWS has long been accused of taking the best open-source projects and re-using and re-branding them without always giving back to those communities.

7. The Galaxy S10 is coming on February 20 

Looks like Samsung is giving Mobile World Congress the cold shoulder and has decided to announce its latest flagship phone a week earlier in San Francisco.

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