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Day: March 24, 2019

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Apple could charge $9.99 per month each for HBO, Showtime and Starz

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The Wall Street Journal has published a report on Apple’s media push. The company is about to unveil a new video streaming service and an Apple News subscription on Monday.

According to The WSJ, you’ll be able to subscribe to multiple content packages to increase the video library in a new app called Apple TV — it’s unclear if this app is going to replace the existing Apple TV app.

The service would work more or less like Amazon Prime Video Channels. Users will be able to subscribe to HBO, Showtime or Starz for a monthly fee. The WSJ says that these three partners would charge $9.99 per month each.

According to a previous report from CNBC, it differs from the existing Apple TV app as you won’t be redirected to another app. Everything will be available within a single app.

Controlling the experience from start to finish would be a great advantage for users. As many people now suffer from subscription fatigue, Apple would be able to centralize all your content subscriptions in a single app. You could tick and untick options depending on your needs.

But some companies probably don’t want to partner with Apple. It’s highly unlikely that you’ll find Netflix or Amazon Prime Video content in the Apple TV app. Those services also want to control the experience from start to finish. It’s also easier to gather data analytics when subscribers are using your own app.

Apple should open up the Apple TV app to other platforms. Just like you can play music on Apple Music on Android, a Sonos speaker or an Amazon Echo speaker, Apple is working on apps for smart TVs. The company has already launched iTunes Store apps on Samsung TVs, so it wouldn’t be a big surprise.

The company has also spent a ton of money on original content for its own service. Details are still thin on this front. Many of those shows might not be ready for Monday. Do you have to pay to access Apple’s content too? How much? We’ll find out on Monday.

When it comes to Apple News, The WSJ says that content from 200 magazines and newspapers will be available for $9.99 per month. The Wall Street Journal confirms a New York Times report that said that The Wall Street Journal was part of the subscription.

Apple is also monitoring the App Store to detect popular apps according to multiple metrics, The WSJ says. Sure, Apple runs the App Store. But Facebook faced a public outcry when people realized that Facebook was monitoring popular apps with a VPN app called Onavo.

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Apple could announce its gaming subscription service on Monday

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Apple is about to announce some new services on Monday. While everybody expects a video streaming service as well as a news subscription, a new report from Bloomberg says that the company might also mention its gaming subscription.

Cheddar first reported back in January that Apple has been working on a gaming subscription. Users could pay a monthly subscription fee to access a library of games. We’re most likely talking about iOS games for the iPhone and iPad here.

Games are the most popular category on the App Store, so it makes sense to turn this category into a subscription business. And yet, most of them are free-to-play, ad-supported games. Apple doesn’t necessarily want to target those games in particular.

According to Bloomberg, the service will focus on paid games from third-party developers, such as Minecraft, NBA 2K games and the GTA franchise. Users would essentially pay to access this bundle of games. Apple would redistribute revenue to game developers based on how much time users spend within a game in particular.

It’s still unclear whether Apple will announce the service or launch it on Monday. The gaming industry is more fragmented than the movie and TV industry, so it makes sense to talk about the service publicly even if it’s not ready just yet.

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