Rob Garf Talks Holiday Shopping Trends

With the holidays right around the corner, a recent survey predicts that the 2019 holiday shopping season will bring in a record $136 billion in sales. The survey reveals some great ways to think about shopping this year as the holiday season is shorter than ever!

About Rob
Rob Garf, who oversees industry strategy and insights at Salesforce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. His team currently develops industry research and advises senior executives globally on unified engagement strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.

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